Your event. Your audience. Your business.
PassNroll was created by people who know the events business from the inside — from the first budget and marketing campaign to ticket sales and opening the doors.
That is why we are building a ticketing platform that puts the Organizer at the center: more control over your own events, tools to manage your sales, and a model where growing your sales increasingly works in your favor.
You create the event. PassNroll gives you the technology to sell it.
You manage your event
When we created PassNroll, we took the information an Organizer would normally need to provide to a ticketing platform in order to create an event and put it on sale — and gave the Organizer the ability to manage it directly.
From your own dashboard, you can create your event, decide when sales begin, create your own ticket categories and prices, manage event information, and work with both general admission and interactive seating plans with reserved seats.
For events with numbered seating, you can decide which ticket categories apply to which seats in the venue. For general admission events, you can create the categories, quantities, and prices that fit the specific event.
And when you decide to make a change, you do not have to wait for our office hours.
If a great marketing idea hits you at 2:00 a.m. and you want to change your ticket prices, you can do it directly from your dashboard. Save the change, and the new prices are immediately available to Buyers.
No emails. No requests. No waiting for someone else to make the change for you.
Know what you sell. And who you sell it to.
Ticket sales should not be a black box.
With PassNroll, you can track your sales and ticket revenue directly from your dashboard. You can see sold and reserved tickets, available capacity, the performance of individual ticket categories, and how sales are developing over a selected period or for a specific event.
Reports allow you to analyze your results whenever you need them — without waiting for someone to prepare and send you a report.
Most importantly, you maintain the connection with the people who buy tickets to your events. PassNroll gives you access to your own customer base and tools to manage, analyze, and communicate with it in compliance with applicable data protection rules.
Because when you create the event, invest in advertising, and build the audience, the information that helps you grow that business should be available to you too.
Not just a place to sell. A place that helps you sell.
Good ticketing software should process the sale. We believe it can do more.
PassNroll was also created from the perspective of people who have spent years marketing events and know that putting tickets on sale is only the beginning. The real work starts afterwards — when you need to reach the right audience and turn them into attendees.
That is why we are building our own media and marketing ecosystem around PassNroll. Events can be connected with artists, news, and content across the platform, gain additional visibility through PassNroll channels, and reach new audiences through our network of media and communication partners.
Our goal is not simply to put your event in yet another event calendar.
Our goal is to help more people discover a reason to buy a ticket.
More sales. Better economics.
We don’t believe you should have to pay more simply because you sell more.
We built PassNroll around one simple economic idea: the cost of using the platform should not penalize an Organizer for being successful.
That is why PassNroll operates on a predictable platform access model, where increasing your sales does not automatically increase your core cost of using the platform.
The more tickets you sell through PassNroll, the more efficient your own sales economics become.
You invest in the artist. You hire the venue. You finance the production, marketing, and advertising. You build the audience and take on the financial risk of the event.
When all of that effort results in more tickets sold, we believe more of the result should stay in your business.
Your event. Your success.